Apple earned over ten billion dollars in revenue for developers in 2015 and everyone is keen to make new apps for apple. It is most challenging to develop small business apps and run in the start.
Every new small app needs to follow app approval process that is critical somehow. The very critical step is to develop a market strategy so that the app is viral and crowded on the app store.
Some processes involved in app development for small business apps
When you are going to outsource app, it can be so tricky especially if you does not know about development much. You have to make sure that your app making is also a freelancing project.
Select milestones, choose best deadlines, and manage timelines to meet deadlines, monitor the whole progress as it is like a freelancer project.
Before making apps, it is necessary to know which aspects are mostly important if you want app success
- What goals are important and what to achieve?
- Social media integration is also very important
- You must interview from the developer before starting any ecommerce project
- You can also use skype, hangout to take interview and let it clear everything before starting development
App approval process for small business apps
This is also the critical portion when you are going through the app approval process. You have to make sure that your application is ready for the approval process. Getting your app ready for the submission is very mandatory for approval process.
Take some time to read the app approval process, guidelines, and standards for the app submission. You have to understand how the content can be reachable on the app store. You must keep in mind the standards of app sizes.
If your app size is minimum 100 MB, then it’s ok but if exceeded then app store gives you options to work on their hosting freely and use up to 2 GB of space for a specific app. Google and apple both failed your app if you does not meet with their guidelines.
App downloading
Now when you are done with the making and submission process. Now it’s time to move to app downloading process.
Now better strategy for marketing is really important and wisely understandable by all. App store optimization (ASO) is the approach which you can use for the market of the app.
ASO includes:
- Which keywords you are using to target the traffic
- App store has vast applications targeting and ranking rates
- Brand affinity can also support you to boost the ranking position frequently
How to start ASO for small business apps?
Title for small business apps
Getting started with the title is the first step towards ranking the application. Search about which keyword is better for the ASO and relevant to target the audience. Use long tail keywords to boost the ASO of app
Linkage for small business apps
Link the app directly with your own business website. You have to add the downloading link to your website if you want your app for downloading.
Start campaign about the app and make it as viral as you can by social media marketing.
Encourage User Reviews and Ratings
Positive reviews and high ratings boost your app’s credibility. Encourage satisfied users to leave reviews and provide feedback.
Respond to reviews, addressing concerns and showcasing your commitment to user satisfaction.
Analyze Performance Metrics
Regularly monitor and analyze performance metrics such as downloads, user engagement, and conversion rates.
Utilize tools like app analytics to gain insights into user behavior and adjust your ASO strategy accordingly.
Adapt and Evolve
The app landscape is dynamic. Stay informed about market trends, algorithm updates, and user preferences.
Adapt your ASO strategy based on data-driven insights, ensuring your small business apps remain competitive and visible.
Follow these steps diligently to embark on a successful ASO journey, propelling your small business apps to new heights in the digital marketplace.
