Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. If a customer is using a search engine to find what they need and you don’t show up, you don’t exist.There are many ways to get the word out about your business: phone-book ads, flyers, radio commercials, paid online ads, and more. But all of those things cost money.On the other hand, if customers find your business while using a search engine it’s like free website traffic (also called organic traffic). Though you may spend some time optimizing your website, you’re not paying for each new lead like with pay-per click (PPC) advertising.
SEO is important because it is the most cost-effective way to bring in new customers that your business. So why don’t more people do it? SEO takes time and patience to do right. Most people just want fast results and aren’t willing to invest the time, but it never happens overnight.On page SEO is the most important aspect of SEO because it is completely within your control. This include making sure your website uses all the right HTML tags and structured data to correctly markup your content, which is colloquially referred to as technical SEO due to the code related nature of it.Essentially, this markup tells search engines what your website is about, what the important things are, and how to interpret all of it. The more you help search engines understand what your website is about, the more qualified leads you’ll get from search engines (also called organic traffic).
Off page SEO is primarily made up of links to your website from other websites. I hesitate to mention off page SEO because most people do it wrong. Heck, most SEO “experts” even do it wrong.Most SEO experts assume that more links are better, no matter where they come from. More links can actually hurt your website if they’re from low quality sources.Most link building services build links this way and it hurts businesses. Can you imagine paying for a service that hurts your business? You’d be surprised how many business get penalized by Google for poor link building practices. SEO is actually easier than it seems because most businesses (especially small businesses) do it poorly. So guys done waste your time and money for the costly things who have a low impact on your business and visit techwrath.com.au today to find out the best SEO experts who will take your business from ground to the sky and above.