There are more than enough web design agencies around the world for you to easily get lost and confused on what agency is right for you. If you’re an e-commerce business owner you know your needs are quite different than other types of businesses online. In the end, you’re worried about creating more purchases. You probably operate off of razor thin margins and understand the value of conversions. Therefore, you need an agency that knows how to design e-commerce websites that drive results. A beautifully designed website creates trust for your customers. They know if you take care of your website with so much meticulous care than you must treat your customers the same way. But design isn’t the only factor of your website that creates trust. Strategic placement of awards, badges, secure checkout, and other elements that instill trust are important to compel your website visitors to take action.
If your customer’s shopping experience is pleasant than they are more likely to become a repeat customer. This doesn’t just mean that you have pretty looking buttons. You need to ensure that your site meets all e-commerce website design best practices. Is your site easy to navigate? Is it easy to find what you are looking for? Are your company policies easy to understand? Great e-commerce understands how to have all the proper elements on each page to drive your customer through the purchase funnel in an intuitive way. We ensure that you have the right trust factors on your site. For example, another important factor that many people don’t know about is the proper use of color coding with your different sets of call-to-action. You don’t want to confuse your customers with contradicting colors between primary and secondary call to action buttons.
Great e-commerce web design is more than creating a pretty website. It is important that your designers understand SEO best practices. No matter how pretty your website is, if your site code is malformed for search you’ll lose all that extra value from higher conversion. Moreover, you need to ensure that all your code are validated and easily crawl able as well. The bottom line, the cleaner the code the better your search rankings. So guys why waste time when you can find the best in the business who can make you the best e-commerce website for all your business needs, simply log on to TechWrath and enjoy the work of dedicated professionals waiting to help you in your website development.
