The Digital Benefits Of WordPress For Your Business

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People keep asking if there is a benefit of having WordPress as their content management system or CMS. Ultimately it depends on the goals of the site and what functionality is needed to support those goals.That said, for most businesses and organizations we encounter, WordPress is the best CMS. WordPress functionality can be extended to fit most of the website needs our clients have.WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites.There is also a vast developer community out there building plugins for WordPress for just about anything you can imagine.For digital marketing in 2015, organizations need to have a CMS that’s easy to use and does not hamper content and marketing objectives. WordPress, to that end, is great for digital marketing.

While not a full-fledged Association Management System like iMIS, WordPress has a wide variety of plugins available that can help you manage most membership needs.With these plugins, you can manage your members, offer payment and scheduling options for events, sell merchandise and much more. This is beneficial to Associations as well as small to medium sized businesses who want to create a community of brand evangelists.With these plugins and a solid digital marketing strategy, organizations can turn their website into a portal where their community of members, clients, etc. can gain access to informationWordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content.

In addition, each page, post, and image can have its own Meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive. And believe me all this is just one click away at .where the professional experts are waiting to keep you informed and help you in all your WordPress needs, so why waste time when you have the best in the business.

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