Google has often been accused of collecting massive amounts of personal information about
people who use Gmail. That information includes your shopping details and things you buy
online and offline, including things that are in no way related to Google. The search giant, it
seems, scans the emails for clues of the transaction and then gathers them all and puts them up
on a separate page on your account.
Today, imaging diagnosticians such as radiologists and other imaging subspecialists often spend
long hours carrying out intensive manual tasks as part of the process of image analysis. Heavy
workloads also mean that radiologists barely get enough time to read images, leading to errors
and misdiagnoses. For radiologists, ten to twelve-hour working shifts are common, with some
even working 60 hours a week. The increasing number of patients being referred to radiology,
and ongoing developments in imaging technology, will only make the amount of data to analyze
larger and the data analysis more intensive.
Voice search has become incredibly popular around the world and with 1 in 6 Americans now
owning a smart speaker and 40% of adults using voice search once a day it’s very much a time
to focus on deploying voice enabled solutions for your marketing campaigns.
Voice is a huge healthcare marketing technique that’s been on the rise since smart phone and
smart speaker were first released (with Amazon’s Echo first hitting the market back in 2014.)
And, more importantly, it can be an effective tool in the industry.
Virtual reality is expected to become a 4 billion dollar business by 2020 and there’s no reason
why healthcare can’t jump in on the action. Whether it’s leveraging VR to provide an immersive
experience for patients to virtually tour a health facility or using VR to help patients cope with
pain, there’s plenty to be interested in.
Few technologies generate as much engagement as virtual reality and being smart with this
technology can be incredibly beneficial to any healthcare organization. Think outside the box
and go for original content and usage if it’s something that people haven’t seen before, you’ll
likely make a much bigger splash.
Healthcare is an industry in which “customers” are often anxious (think white coat syndrome)
so having a virtual tour or example procedure could be hugely beneficial to calm the nerves of
future patients and improve the patient experience. The possibilities with this technology are
VR is a great tool with unrivaled engagement. With such a promising technology, be bold and
come out with original content that may calm, excite or educate your customers for maximum
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