Web Marketing Taking New Turns in 2014


Nowadays internet ads have changed more than television ads as said by the IAB research firm. Moreover, with such a new and more convenient way of communicating, stations like NBC, CBS and ABC have begun to top dollars.

Looking at the statics, for every email being sent, the market is making about $40 and for all internet search\’s ROI rate is $22. Nowadays, people have been going around tweaking their small business websites. It looks like the web landscape could be changing quite drastically in the upcoming months (if not weeks)

For advertising, Facebook is ancient, but YouTube is forward-looking.
In February 2014, one research discovered that the most posts on Facebook were only about 6% of the total audience of a brand\’s page. No matter how much you try to advertise on Facebook it still is not enough. Facebook has to either step up its game or a new means should be used to advertise. One easy way to reach the highest number of users may be YouTube. In fact, the top five brands on YouTube reach more than 20 times the number of users using video than they do using content on Facebook. Imagine that!
Web design is a consistently changing beast.
Building a professional website does not have to be super fancy however it must be precise. Sure, the first impression is the last impression- we don\’t want the website too dull. There is no denying that the first impression of a user after clicking onto the website has the potential to attract towards you. If the website is designed good enough then you have a client, if not, you might even scare them away. In marketing, seeing is believing, so hire a professional team to help you design your website. You will be surprised just how far it could take you.

Mobile platforms are the world of tomorrow.
By 2018, mobile browsing is slated to overtake desktop browsing entirely. With all this in mind, you would definitely want to redesign or update your website to make it mobile friendly. The web designer you would have hired would have a million ideas in mind to keep the site active both in mobile and on other devices.

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