Why Search Engine Optimization (SEO) is important
Investing in organic Search Engine Optimization (SEO) is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an Search Engine Optimization (SEO) strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence. Based on the way search engines appear to be developing, it is not likely that Search Engine Optimization (SEO) will cease to be effective any time in the foreseeable future.
The Keyword Connection: SEO’s Enduring Relevance
On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of Search Engine Optimization (SEO) techniques as long as it exists. Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, Search Engine Optimization (SEO) provides fairly good ROI.
ROI Comparison: Search Engine Optimization (SEO) vs. Other Online Marketing
While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence. Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online.
The Bedrock of Online Presence: Organic Search Engine Optimization (SEO)
Do you want them to be able to locate your business, or not? Without organic Search Engine Optimization (SEO) in place, people will have a very hard time finding you and will instead find your competitors. Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
The Rising Influence of Online Reviews
With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
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